Brand Development and Positioning: Focused Marketing and Communication Strategies for Success with Japanese Automotive OEMs

How are you positioned in this market? How do your current and potential customers see you? Do they even see you at all? What are your strengths and weaknesses, and where are the market threats and opportunities?

AMTECH International’s marketing and communication professionals understand the Japanese automotive industry. And since they also understand the unique challenges in this market, they are best able to develop appropriate messages as well as the most efficient and effective ways to communicate those messages.

AMTECH will work with you to identify the key target markets within the industry based on your competitive situation, growth potential and product offering. These focused markets will then provide the best opportunity to develop strong brand awareness and maximize your potential for both increased market share and strong revenue growth.

Let AMTECH’s marketing and public relations professionals put together a communications plan specifically designed for the Japanese automotive market --- and for you.

• Create a brand identity
• Build brand awareness and recognition
• Logo design
• Deliver a positive brand experience

Advertising

• Evaluate and identify appropriate media, including online
• Write and design ad materials
• Cost-effective media buys

Marketing Collateral

• Full-service design and writing for brochures and other marketing materials
• English and Japanese translations
• Complete web-site design and SEO
• Sell sheets
• Pamphlets
• E-blasts

Public Relations

• Research
• Press releases
• Article/story development and pitching
• Event planning
• Newsletters
• Executive positioning
• Speechwriting
• Presentations
• Media training
• Employee communications
• Investor relations