AMTECH International assists international automotive suppliers on two levels:

• Those who currently are doing business with Japanese OEMs but are having difficulty growing the business
• Those who have not or can not develop the relationships needed to penetrate the market. 

AMTECH International provides solutions for these problems through its exclusive iMap Sales System (Phase 1, Phase 2, Phase 3) which focuses on: 

Business Development

• Strategic sales planning
• Key relationship development
• Growth strategy
• Assistance with sales strategy execution

Mergers and Acquisitions

• New market diversification strategies
• Identifying acquisition targets
• Assistance with negotiation strategies

Sales and Marketing

• Market-value and competitive-requirement identification
• Competitive environment and competitor profiling
• SWOT analysis of client and competitor relationships
• Results analysis and recommendations

AMTECH International can act as an Account Manager for clients to Japanese OEMs.

This allows our clients to leverage years of experience in calling on Japanese OEMs. Amtech account managers are proficient in Japanese and provide enhanced customer coverage in North America and Asia, allowing clients to move ahead without incurring the upfront infrastructure costs that can upset a company’s sales and marketing budgets. 

AMTECH International therefore is an excellent alternative for automotive suppliers that have not developed their own account management team to properly service their OEM prospects.

Unlike its Business Consulting division that supports or assists account management activities, the Account Management division actually performs services on behalf of its clients.

These include: 

• Image building
• Developing sales strategies
• Forecasting sales
• Negotiating commercial and technical issues
• Arranging customer visits with the decision makers
• Orchestrating technical presentations
• Managing overseas communications and coverage

Brand Development and Positioning: Focused Marketing and Communication Strategies for Success with Japanese Automotive OEMs

How are you positioned in this market? How do your current and potential customers see you? Do they even see you at all? What are your strengths and weaknesses, and where are the market threats and opportunities?

AMTECH International’s marketing and communication professionals understand the Japanese automotive industry. And since they also understand the unique challenges in this market, they are best able to develop appropriate messages as well as the most efficient and effective ways to communicate those messages.

AMTECH will work with you to identify the key target markets within the industry based on your competitive situation, growth potential and product offering. These focused markets will then provide the best opportunity to develop strong brand awareness and maximize your potential for both increased market share and strong revenue growth.

Let AMTECH’s marketing and public relations professionals put together a communications plan specifically designed for the Japanese automotive market --- and for you.

• Create a brand identity
• Build brand awareness and recognition
• Logo design
• Deliver a positive brand experience

Advertising

• Evaluate and identify appropriate media, including online
• Write and design ad materials
• Cost-effective media buys

Marketing Collateral

• Full-service design and writing for brochures and other marketing materials
• English and Japanese translations
• Complete web-site design and SEO
• Sell sheets
• Pamphlets
• E-blasts

Public Relations

• Research
• Press releases
• Article/story development and pitching
• Event planning
• Newsletters
• Executive positioning
• Speechwriting
• Presentations
• Media training
• Employee communications
• Investor relations
  

For clients already in a business relationship, AMTECH works to maintain and improve a situation:

• Program management to ensure timely delivery and on-budget perfromance
• Managing and tracking of open issues
• Managing RFQs and administrative details
• Short- and long-term sales forecasts
• Advice in the improvement of quality systems and supplier-performance ratings
  

AMTECH International Services is a division of Amtech International that provides administrative support services to its Business Consulting and Account Management clients. Services include:  

• Executive recruiting
  
• Translations 
  
• Language training 
  
• Cultural training (customer specific)
  
• Business training (customer specific)
  
• Technical visit coordination